Media Planning & Buying

Media plays an important role in the success or failure of every product in the market. It is the duty of our media planning and buying department to find the best solutions for a better media launch. We look deeply into consumer trends and formulize a strategy involving consumer insights in order to create more sales.

Creativeness and specialized planning is the key to success and Madmen Marketing consultants have both abilities. We create a fully functional and customized plan for our clients in order to pave the way for their brands to reach the consumer. With the help of our data analysis services, we can predict the outcome of a plan and also find areas that need the most attention in order to promote your brand to the fullest.

Finding target consumers

Finding your target audience is paramount to success in online brand promotion and there are multiple strategies we use to gather consumer data. These strategies also help in reformulating older techniques with newer tactics employed by our online experts.

Performance optimization

The experts and the panel at the Madmen analyses all the data and bids on the predictive values of the data in order to formulate a way to adjust better solutions for the brand under consideration. We work with the measurement and reporting services in order to look at the previous record and to analyses the upcoming performance marked by the growth in the brand popularity made by us. This helps in better understanding of the loop holes and in order to bring about better changes in the planning.